Building Blueprint is a premium digital course and toolkit that teaches you how to confidently manage your own home build or major renovation.
We break down everything from buying land, understanding zoning, and hiring an architect or builder, to managing budgets, timelines, and construction itself. Whether you want to hire a team or act as your own GC, we give you the systems, tools, and mindset to make it happen.

It’s based on our real-world experience building our own architect-designed home—from the ground up.

This course is for you if:

• You’re building or renovating a home and want to be in control of the process

• You’ve gotten quotes from contractors that feel… impossible

• You want to work with an architect or builder but speak their language

• You’re considering acting as your own general contractor

• You want to avoid expensive mistakes and delays

• You value design, ROI, and intentional living

First-time builders, repeat renovators, real estate investors, design lovers, and professionals looking to build smart—this is made for you.

No. We didn’t have it either when we started.
One of us is a corporate lawyer. The other worked in fashion and tech.

We’re not teaching you how to pour concrete or frame a roof. We’re teaching you how to manage the process—with clarity, confidence, and strategy.

We built the proof of concept ourselves.

We self-managed the construction of our own complex, custom home in New York—from raw land to move-in day—without hiring a general contractor. The house included structural steel, architectural concrete, floor-to-ceiling triple-glazed glass, radiant in-floor heating, a flat roof, septic system, well water, and a build site that required hammering into bedrock.

We received GC bids ranging from $2.6M to $3.5M.
We built it ourselves for $1.5M in hard costs—over 40% less than the lowest bid—without cutting corners on quality or design.
And our bank appraised the finished home at $3.9M.

One of our owner representation clients—a chair of architecture at UC Berkeley with over 50 years in the field—toured our home and told us it exceeded the professional standards he’s seen across his entire career.

Since then, we’ve helped over 20 clients across the country manage their own builds through our owner representation firm. And now, we’re putting our full system into your hands.

• 4 core modules (35+ video lessons)

• Worksheets, checklists, calculators, and templates

• Downloadable timelines, spec books, decision logs, and budgeting tools

• Optional access to our AI-powered Q&A assistant (Premium & VIP tiers)

• Guidance on hiring pros, managing trades, and becoming your own GC

The entire course consists of about 10 hours of video content, but it’s designed to support you across your entire building journey—from site selection and design through construction and close-out.

You’ll get lifetime access and can revisit lessons any time.

Yes—100%.
Even if you’ve already hired professionals, this course will help you:

• Ask smarter questions

• Spot red flags

• Avoid unnecessary costs or delays

• Stay in control of your priorities and vision

• Understand what’s happening behind the scenes

Many of our clients had full teams in place—what they lacked was confidence and visibility. This course solves for that.

Yes.
The systems we teach—budgeting, team-building, decision tracking, spec logging, and timeline management—apply just as well to gut renovations, additions, or phased improvements.

Due to the nature of digital content with immediate access to all templates and tools, we do not offer refunds. But if you’re unsure, we recommend starting with the Starter tier—you can upgrade at any time.

We’re real people, and we’re committed to supporting you every step of the way.

That’s exactly why we built this course.

You don’t need construction experience. You don’t need design credentials. You just need a clear roadmap — and the confidence to ask the right questions, in the right order, at the right time.

Building Blueprint breaks everything down so you don’t get overwhelmed. You’ll walk away knowing:

• What decisions you need to make (and when)

• What traps to avoid before spending a dollar

• How to stay in control — even if you're hiring professionals

You don’t need to do everything. You just need to lead it well. This course shows you how.