A working guide for custom home owners

Know what you’re building.
Know what it should cost.

Make informed decisions about land, design, bids, and construction. Building Blueprint gives you the course, worksheets, and calculators to plan your build and manage the cost.

Five modules · Lifetime access · Worksheets included

The Blueprint

From the first budget to the final walkthrough.

01
Module One  ·  10 Sessions

The Strategic Blueprint

ROI  ·  Risk  ·  Readiness

Define your project, test the budget, and decide how involved you want to be. Work through feasibility, financing, site viability, and the risks that could stop a build before committing to land or design fees.

02
Module Two  ·  10 Sessions

The Pre-Development Blueprint

Land  ·  Entitlement  ·  Structure

Evaluate land before you buy. Understand zoning, access, soil, water, and the inspections your site needs. Work through permits, ownership structure, insurance, and the cost of carrying the property.

03
Module Three  ·  10 Sessions

The Design Blueprint

Architects  ·  Documentation  ·  Value

Hire an architect and assemble the engineering team. Learn to read construction documents, ask useful questions, and evaluate cost reductions while protecting the design you want to build.

04
Module Four  ·  11 Sessions

The Pre-Construction Blueprint

Hiring  ·  Contracts  ·  Financing

Prepare a bid package, compare contractor proposals, and understand what the contract includes. Plan financing and draws, with guidance for owners hiring a general contractor or managing the build themselves.

05
Module Five  ·  12 Sessions

The Execution Blueprint

Construction  ·  Quality  ·  Closeout

Follow construction from sitework and foundations through finishes. Know what to review, when decisions are needed, and how to handle changes. Finish with commissioning, the punch list, and closeout paperwork.

The full set
The complete course.
Every lesson, every worksheet and spreadsheet, the four calculators, and lifetime access to all future revisions. On a project like yours, this is less than one hour of your architect’s time.

Not ready for the full set? Module One is the go / no-go decision — start there for $150.

Free tools

Start with your numbers.

All three tools are free, no signup to start. An email unlocks your full breakdown.

Why we built this
Most of what you’ll read about building a custom home is written for someone else: the client with an unlimited checkbook, or the hobbyist who wants to swing every hammer themselves. We built this for the rest of us: owners who want a well-designed house and a clear-eyed understanding of what it actually takes to get one built.

In 2018 we began working with a renowned architect to design our home in the Hudson Valley, New York. We broke ground in 2021 and ended up owner-building the project ourselves — not out of bravado, but because every bid came back hundreds of thousands of dollars higher than the project needed to cost, even at the peak of the pandemic supply-chain crunch. We finished in 2023. Everything in this system is drawn from that build and the projects we’ve helped with since.

Where the method began.

Our own build is one example of the decisions the course covers. These are our project results.

Read our story →
The Garrison House exterior in the Hudson Valley
The Garrison House  /  2018–2023
3,000sf Steel, concrete
& glass
$600K Under lowest
qualified bid
~$605/sf Complete, for an
architect-designed build
$1.6M In equity
the day we moved in
Ownerbuilt Developed, managed,
and built by us
How the gap closed. Final cost vs. lowest qualified bid
GC overhead & profit, avoided −$280,000
Site supervision, performed ourselves −$110,000
Value engineering −$80,000
Material efficiency — less waste; re-use of site materials −$60,000
Equipment rentals, fewer than bids assumed −$40,000
Change-order fees, avoided −$30,000
Below lowest qualified bid −$600,000
Itemized in Module One  ·  The same arithmetic the course teaches
The Newsletter

Notes from the work.

Qualification

Is the Blueprint right for your project?

This is for you

You’re planning a custom build or a major renovation, somewhere between one and ten million in hard cost. You’ve either found the land or are close to it, and the numbers either work or you suspect they don’t quite.

You’ve received a contractor’s estimate that came back well over what you expected, and you know that asking for a ten-percent cut and crossing your fingers is not a plan. You want to know whether a bid is inflated, reasonable, or a warning. You’re willing to put in hours where they produce real savings — which is almost always before the first shovel goes in the ground.

If that’s you, the Blueprint was written for the exact position you’re in.

This is not for you

You’re doing a kitchen, a bath, or a remodel whose scope doesn’t require a coordinated design team. You’re already a licensed builder or developer with ten-plus projects behind you; most of this will be familiar. You want the decisions made for you (the architect, the GC, the vendor schedule, the finish choices) and you’re comfortable paying a premium to hand that judgment off.

You’re looking for a course on how to frame a wall or pour a slab. There are better resources for that work; this isn’t one of them. Our subject is the decisions an owner makes before and around the trade work — the ones that determine whether the project delivers the house you designed.

The Work
The Garrison House — our own build Projects & Blueprint clients Bend, OR Sun Valley, ID San Francisco, CA Pacific Palisades, CA Lake Placid, NY Austin, TX Northern Illinois Greensboro, NC Virginia South Florida Maine Hudson Valley & New York
Fig. 01  ·  Project & client sites, plotted  ·  As of Q1 2026
The Workshop
Work through your project with us.
A working session on your build, whatever phase you’re in.
Before we meet

A structured intake, so the day starts at the real questions, not the introductions.

The day itself

Your budget, your bids, your contract, your schedule — worked the way we work our own.

After

A written memo of everything decided and recommended, and a 30-day window for follow-up questions as you act on it.

Includes the full Blueprint course
$5,000
Limited availability
Read more & book →
Best fit: owners with a live project between design and construction, where the next three decisions carry the most money.
On the record

From architects and owners.

“

The lesson on change orders and RFIs during construction is worth the price of admission on its own. I would have paid 5x this.

Donald F. Homeowner  ·  Course Member  ·  Rhinebeck, New York
Letter  02Connecticut
“

Talk about overdelivering. The Gantt chart from their own build let me walk into our GC meeting prepared, and the suggestions I brought led to revisions that pulled our timeline forward — sequences a very experienced GC hadn’t flagged as things we could run in parallel, but ultimately agreed we could. The lessons are crisp, and these are clearly people who have done the work.

Kelly W. Homeowner  ·  Course Member
Letter  03San Francisco, California
“

In my sixty-year career as an architect, I have never encountered anyone quite like Peter and May.

We retained them to help us with the challenges of building an ambitious house design 3,000 miles from our home. They helped us assemble an extraordinary team of professionals and steered us through a potentially difficult entitlement process. They have done this with calm authority and high spirits. We are lucky to have found them.

Daniel Solomon, FAIA Architect / Homeowner  ·  MAOR Client
Letter  04Upstate New York
“

What once felt like a distant dream now feels well within reach. Their knowledge and network of contractors helped us keep costs down without compromising on quality.

Morgan H. Homeowner  ·  MAOR Client
Letter  05Austin, Texas
“

They have lived the process of building a beautifully designed home themselves, and so their experience, perspective, and attention to detail have been invaluable.

John R. Homeowner  ·  MAOR Client
Common questions

Common questions.

What do you mean by “owner-led”?

Owner-led isn’t about how much you do yourself — it’s about how informed you are. At one end of the spectrum, you act as your own GC and coordinate every trade. At the other, you hire a GC and let them run the site. Either way, you understand the bids, the contract structure, and the trade-offs well enough to tell a reasonable call from a bad one. Not cynical, not naive. The point is simple: never sign something you don’t understand, and never defer a decision whose consequences land on you.

Do I need prior construction or design experience?

Not at all. The curriculum starts with Vision & Feasibility (goals, ROI, budget) before it touches anything technical. If you can run a complex project at work, you can run this.

What if I don’t want to act as my own general contractor?

Totally fine. Most of our students hire a GC but use the course to stay informed. Informed clients get transparent bids, cleaner contracts, and faster answers, because they speak the language.

How much money or time can I realistically save?

Self-managing typically saves 20–35% on hard construction costs. On a $2M build, that’s $400K–$700K. Even if you hire a GC, the bid-leveling and contract strategies alone can save $50K–$150K. One avoided late-stage change order pays for the entire system.

Is the course relevant for major renovations, not just new builds?

Absolutely. Every workflow in the course, from feasibility modeling through bid-leveling and pay-application review, applies just as well to a major renovation or addition. Where a topic is genuinely new-build specific, we flag it and show the renovation alternate.

My project budget is smaller (or larger) than typical. Will the course still make sense?

The system is designed for builds in the $1M–$10M range, but the principles scale — the frameworks are the same at $1.2M and at $8M.

I’m outside the U.S., will codes, contracts, and cost data still apply?

The strategic frameworks for budgeting, risk control, and sequencing are universal. Where U.S.-specific details arise, like AIA contract references or domestic financing products, we flag them and point you to local equivalents. You’ll also have access to the community channel, where students outside the U.S. compare notes.

Will the course content be updated?

Yes. The core principles are durable; we refresh the material as practice changes, and the private community is where the day-to-day gets discussed.

How is Building Blueprint different from other owner-builder courses?

Most owner-builder content is designed for budget homes and DIY trades. Building Blueprint is built for high-design, architect-led projects where the stakes, and the potential savings, are higher. We built an Olson Kundig home. This is the system we used.

How is the content delivered, and how long do I have access?

Each module is a mix of short videos (10–15 minutes on average), spreadsheets, PDFs, and working tools. Access is immediate and for life, including future updates, so you can work through a module in a weekend or return to it phase-by-phase as the build progresses.

What’s your refund policy?

A 30-day satisfaction guarantee. If Building Blueprint isn’t what you expected, email [email protected] within 30 days of purchase for a full refund.

Plan your next decision with the full course, worksheets, and calculators.

Get the Blueprint → $500

Lifetime access  ·  All future revisions included

In development

Character
Grade

A book with Schiffer Publishing
The Book

The story behind the work.

We’re writing Character Grade with Schiffer Publishing — part memoir, part photographic record, part technical guide, drawn from this build and the ones that followed. Leave an email and we’ll write to you when it ships.