Build the home
you designed,
for what it should cost.

Building Blueprint is the owner-led system we used to finish our own architect-designed home 33% under budget. It works whether you’re hiring a GC, self-managing, or somewhere in between. Buying land, selecting an architect, leveling bids, and running the project are things every owner does, regardless of who swings the hammer. We’ve documented our process, from our own build and from the projects we’ve advised on since, so you can do it too.

The Garrison House
Hudson Valley, New York
Vol. 01  ·  The Owner-Led System
Hudson Valley, New York
01
Position
Most of what you’ll read about building a custom home is written for someone else: the client with an unlimited checkbook, or the hobbyist who wants to swing every hammer themselves. We wrote this for the rest of us: owners who want a well-designed house and a clear-eyed understanding of what it actually takes to get one built.

In 2018 we began designing a 3,000 square foot home in the Hudson Valley, New York. We had no construction background. We broke ground in 2021 and ended up owner-building the project ourselves, not out of bravado, but because every bid we received was hundreds of thousands of dollars higher than the project actually needed to cost. We finished in 2023, $600,000 under the lowest qualified bid and 33% under total budget. Everything in this system is drawn from that build and from the projects we’ve helped with since.

The build that put us in this business.
The Garrison House  /  2018–2023
3,000sf Steel, concrete
& glass
$600K Under lowest
qualified bid
33% Under total
project budget
4.17× Equity multiple
on capital invested
Ownerbuilt Designed, managed
and built by us
Dining area with board-formed concrete wall and floor-to-ceiling glazing
Pl. 01  ·  Dining, board-formed concrete & white oak ceiling  ·  Hudson Valley, NY
02 Qualification

A plain-spoken note on who this is for, and who it is not.

i.This is for you

You’re planning a custom build or a major renovation, somewhere between several hundred thousand and several million in hard cost. You’ve either found the land or are close to it, and the numbers either work or you suspect they don’t quite.

You’ve received a contractor’s estimate that came back well over what you expected, and you know that taking ten percent off and moving forward is not a plan. You’d like to understand the difference between a bid that’s inflated, a bid that’s reasonable, and a bid that’s a warning. You’re willing to put in the hours where those hours produce real savings, which in a custom build is almost always before the first shovel goes in the ground.

ii.This is not for you

You’re doing a kitchen, a bath, or a remodel whose scope doesn’t require a coordinated design team. You’re already a licensed builder or developer with ten-plus projects behind you; most of this will be familiar. You want the decisions made for you (the architect, the GC, the vendor schedule, the finish choices) and you’re comfortable paying a premium to hand that judgment off.

You’re looking for a course on how to frame a wall or pour a slab. There are better resources for that work; this isn’t one of them. Our subject is the decisions an owner makes before and around the trade work. These are the decisions that determine whether the project finishes the building you set out to build.

03 The Blueprint

Five modules, built around what an owner actually decides.

01
Module One  ·  10 Sessions

The Strategic Blueprint

ROI  ·  Risk  ·  Readiness

The most expensive decisions in a custom home are made before a single drawing is stamped. This module teaches the quiet arithmetic of feasibility: how to define a vision tightly enough that it can be priced, how to pressure-test a budget against real construction costs in your county, and how to evaluate site viability before you put money down.

It closes with the honest go / no-go conversation we wish more owners had with themselves, the one that sorts the project that will get built from the one that will, at some later and more painful point, be abandoned.

02
Module Two  ·  10 Sessions

The Pre-Development Blueprint

Land  ·  Entitlement  ·  Structure

Land is the first place where a high-design project can quietly go wrong. This module covers zoning as it is actually practiced, site analysis for sun, slope, soil and water, the professional inspections every buyer needs and the three or four most owners skip, and the entity, tax and insurance decisions that determine how the project will be taxed, financed and eventually sold.

We spend real time on the permit pathway, which is where custom designs most often get watered down into something less than what was drawn.

03
Module Three  ·  10 Sessions

The Design Blueprint

Architects  ·  Documentation  ·  Value

A close read of the design phase from the owner’s side of the table. How to hire an architect whose practice matches your ambitions, how to assemble the engineering team that will make their design buildable, how to read construction documents well enough to ask useful questions, and how to value-engineer without collapsing the intent of the design.

We include long-form lessons on the envelope, glazing, lighting, landscape, and the millwork-and-finish decisions that quietly account for a third of the construction budget.

04
Module Four  ·  11 Sessions

The Pre-Construction Blueprint

Hiring  ·  Contracts  ·  Financing

The single highest-leverage phase of the project, and the one owners most often rush. How to assemble a useful bid package, how to level three bids that are apparently in the same currency but not in the same reality, how to structure a contract that protects you without being adversarial, and how to finance a build through a construction loan without being surprised by the draw schedule.

Includes the owner’s-rep and self-GC playbooks, the same decisions, whether you’re hiring a contractor or managing trades yourself.

05
Module Five  ·  12 Sessions

The Execution Blueprint

Construction  ·  Quality  ·  Closeout

The construction phase, walked through in the order trades actually arrive: site and foundations, framing in steel and wood, the control-layer envelope, high-performance openings, MEP rough-in, interior finishes, millwork, stairs, and flooring. Each lesson is framed around what an owner is looking at, what can still be changed, and what it will cost to change it.

Closes with a long treatment of commissioning, the punch list, and the closeout documentation you will need when you sell the house in twelve years.

06, The full set
All five modules, bound together.
Every lesson, every worksheet and spreadsheet, the four calculators, and lifetime access to all future revisions. Save $250 over buying the modules individually.
North elevation at dusk, cantilever and chimney over cleared ridge
Pl. 02  ·  North elevation, late winter  ·  Hudson Valley, NY
04 On the record

Letters from the architects and owners we’ve worked with.

In my sixty-year career as an architect, I have never encountered anyone quite like Peter and May.

They took on the construction of an ambitious, architect-designed house and executed it with real rigor. The experience gave them an exceptional depth of knowledge, with the full range of construction trades, and with the ambitions and demands of a serious design practice. They have done this with calm authority and high spirits. We are lucky to have found them.

Daniel Solomon, FAIA Architect  ·  San Francisco, California

What once felt like a distant dream now feels well within reach. Their knowledge and network of contractors helped us keep costs down without compromising on quality.

Morgan H. Owner  ·  Upstate New York

They have lived the process of building a beautifully designed home themselves, and so their experience, perspective, and attention to detail have been invaluable.

John R. Owner  ·  Family compound, Austin, Texas
05 Common questions

Ten answers to the things people ask us most.

Do I need prior construction or design experience?

Not at all. The curriculum starts with Vision & Feasibility (goals, ROI, budget) before it touches anything technical. If you can run a complex project at work, you can run this.

What if I don’t want to act as my own general contractor?

Totally fine. Most of our students hire a GC but use the course to stay informed. Empowered clients are the kind who get transparent bids, cleaner contracts, and faster answers because they speak the language. Our lessons on project planning, land due diligence, architect vetting, and hiring and managing a GC will still apply.

How much money or time can I realistically save?

Self-managing typically saves 20–35% on hard construction costs. On a $2M build, that’s $400K–$700K. Even if you hire a GC, the bid-leveling and contract strategies alone can save $50K–$150K. One avoided late-stage change order pays for the entire system.

Is the course relevant for major renovations, not just new builds?

Absolutely. While the flagship case study is a new-construction modern home on a rural lot, every workflow (visioning, feasibility modeling, bid-leveling, schedule sequencing, and pay-application review) maps directly onto large-scale renovations and additions. We flag the few topics that are new-build specific and show renovation-focused alternates.

My project budget is smaller (or larger) than typical. Will the course still make sense?

The system is designed for builds in the $1M–$10M range, but the principles scale. The budgeting frameworks, contract structures, and risk controls apply whether you’re at $800K or $8M.

I’m outside the U.S., will codes, contracts, and cost data still apply?

The strategic frameworks (budgeting, risk controls, crew sequencing) are universal. Where U.S.-specific details arise (AIA contract references, construction jargon), we provide international notes and point you to equivalent local standards. You’ll also gain access to our global Slack channel, so you can swap region-specific insights with peers.

Will the course content be updated?

Yes. While the core principles are timeless, we keep our finger on the pulse of the industry and periodically refresh materials to reflect major changes. More importantly, the industry’s evolution is a constant topic of conversation in our private community.

How is Building Blueprint different from other owner-builder courses?

Most owner-builder content is designed for budget homes and DIY trades. Building Blueprint is built for high-design, architect-led projects where the stakes, and the potential savings, are significantly higher. We built an Olson Kundig home. This is the system we used.

How is the content delivered, and how long do I have access?

Each module is a mix of bite-sized videos (10–15 min average), spreadsheets, PDFs, and other tools. You get immediate, lifetime access, including all future updates, so you can binge on a weekend or revisit step-by-step as your build progresses.

What’s your refund policy?

We offer a 30-day satisfaction guarantee. If Building Blueprint isn’t what you expected, email [email protected] within 30 days of purchase for a full refund. We’re confident in the value, but we also know this is a significant investment.

06 Free tools

Four calculators. The same tools we used on our own build.

01 / Feasibility
Project Feasibility Model
A twelve-input model that stress-tests whether a site, a program, and a budget produce a project that can actually be built.
Open tool
02 / Bids
GC Markup & Overhead Calculator
Breaks a contractor's bid into direct cost, general conditions, overhead, and profit, so you can see where the number actually lives.
Coming soon
03 / Finance
Construction Loan Modeler
Models a construction-to-perm loan against a realistic draw schedule, including interest carry and contingency drawdown.
Coming soon
04 / Diligence
Land Diligence Tracker
A working checklist for evaluating a parcel, zoning, slope, soil & water, easements, utilities, and the four or five inspections most buyers skip.
Open tool

All four tools are free. They’re the same ones we used on our own build and on the projects we’ve helped with since. No email wall, no gating. Use them.

07  The Book

A book on the owner-led home, in the works.

We’re writing Character Grade, a long-form book with Schiffer Publishing about what we’ve learned on our own build and on the projects we’ve helped with since. Leave an email and we’ll write when it ships — and only then.

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No popup. No countdown. One note when the book prints.